The Washington Redskins—a football team named before PC happened—has seen its trademark threatened by a law saying you can't trademark offensive terms. This law has been struck down unanimously by the Supreme Court:
Justices Strike Down Law Banning Disparaging TrademarksBy Adam Liptak, June 19, 2017
WASHINGTON — In a decision likely to bolster the Washington Redskins’ efforts to protect its trademarks, the Supreme Court on Monday ruled that the government may not refuse to register potentially offensive names. A law denying protection to disparaging trademarks, the court said, violated the First Amendment.
The decision was unanimous, but the justices were divided on the reasoning.
The decision, concerning an Asian-American dance-rock band called the Slants, probably also means that the Washington Redskins football team will win its fight to retain federal trademark protection.
The law at issue in both cases denies federal trademark protection to messages that may disparage people, living or dead, along with “institutions, beliefs or national symbols.”[More]
Of course, the lawsuit wasn't brought by the NFL or even the owners of the Redskins, it was brought by these guys—an Asian-American rock band who couldn't trademark their name either:
Here's a roundup of our earlier Redskins coverage (check out the hate they get whenever they tweet Happy Thanksgiving
That's not all, but this controversy has been going on since I've been here at VDARE.com—this is from 2002:
And finally this, my own contribution from April, 2001, Should the Land of the Free be the Home of the Braves?
, in which I suggest that perhaps the owners should reject naming themselves after the murderous savages
who used to butcher settlers
and instead name teams after, say, the US Cavalry.