2015 was a very successful year for the VDare Foundation.
On the website, we saw a steady increase in hits with occasional spikes upward when a few of our pieces went viral. We improved our charts and maps, thanks to an intrepid volunteer. We unveiled a massive redesign of VDARE.com and have gradually worked through the growing pains that the redesign brought to light. Our tech team dedicated 2,057 hours to updating, maintaining and un-glitching VDARE.com in the course of the year, and I’m delighted to say that for the first time in VDARE.com history there are zero outstanding glitches left unaddressed. Now when we tinker with the website. it is to improve on a good thing, not to add yet another Band-Aid to the structural failure.
Here’s a bit of an overview on our traffic numbers according to Google Analytics, as compared to 2014:
- Sessions are up 43.69%
- Users are up 54.31%
- Numbers of new visitors as a percentage of sessions is up from 37.5% to 40.5%
- Overall, our traffic was consistently higher. We had several major spikes, the most significant being May 24th and 25th, with well over 21,000 sessions each day. (Oddly enough, it seems to have centered around “Beautiful Mind” Mathematician Killed In Crash By Egyptian Immigrant Taxi Driver–And Everybody’s Talking About Seatbelts by James Fulford and most of the traffic came from Egypt!) This was followed by heavy activity on August 16th (the day Donald Trump announced his glorious immigration platform), and the whole week of November 16th-22nd during which our coverage of both the Paris attacks and Trump’s race-and-crime tweet created a rise in traffic.
- We had no significant down-spikes in traffic, except for the day after Christmas, unlike in 2014 when we were offline for a few days in early May.
Social media has also taken off. For VDARE.com, you might even say 2015 was “The Year of Twitter.” Thanks completely to our dedicated tweetmeister, our followers have increased by 5,742 and our reach is exponentially higher. Facebook isn’t far off. Social media referrals currently account for about 20% of our website traffic.
- acquired Radio Derb
- launched VDARE RADIO
- launched VDARE.com’s first ever app, called “War on Christmas Competition.” Once downloaded, this free app allowed users to upload photo entries to the competition, comment and vote on each other’s’ entries.
- hosted our largest event ever, in New York City with more than 50 attendees.
VDARE.com Editor Peter Brimelow gave private talks in New York, Cleveland, Baltimore and near Nashville, was featured on 7 radio shows and podcasts, and as editor published 3,632 pieces on VDARE.com including blog entries, articles, podcasts and letters. That brings the cumulative life time total up to 36,005 items on VDARE.com, covering every aspect of patriotic immigration reform and the National Question.
Fundraising is another success story (mostly). We started the year slowly, handicapped by the birth of my third daughter, Victoria Beauregard, and her redheaded temperament that didn’t take well to being flown around the country, or even sleeping much at night (still a problem). Nevertheless, we gained ground starting with the Easter Appeal, and had picked up enough momentum by August that we set a VDare Foundation record of $30k in one week. In the past it took us 5 weeks to get to that number.
Encouraged, I set the highest goal we’ve ever had for our year-end: $100,000—more than double what we’ve brought in in the past. We surpassed that goal, bringing in a total of $110,875.16. [Right, Karia Brimelow, age 3, volunteering her time as printout-fetcher for the massive year-end mailing.
Of course all comparable results I refer to above were garnered before the one-two punch of Ann Coulter’s Adios America
and Trump’s presidential election talking points. The political climate has not been this ripe for VDARE.com’s message since we started in 1999. To say that we as an organization, we as a community, we as a nation owe a debt of gratitude to Ann and especially Trump is to put it lightly. But that’s not the whole story.
We in this office believe that neither Ann or Trump would have succeeded without VDARE.com paving the way. Our data and analysis is increasingly (although uncredited of course) drawn on
by movers and shakers, by people who influence the future of America. Without the fruits of VDARE.com’s toils to inform and support them, we would have nothing for which to thank them.
It is with unusually affordable optimism that I look ahead to 2016.
We still have reasons to worry. Financially, individual donations, despite recent increases both in dollar amounts and new donors, have not caught up with the massive losses we suffered from the removal of foundation grant support a few years ago. In order to make our yearly budget numbers, I continue to fight against the current.
I think, though, that as far as our message is concerned, it is safe to say there is no putting the cat back in the bag. The public can’t unhear the truth
that has been Trumpeted
into their ears by way of this Presidential race. So in terms of my fundraising, I may be downstream but at least I’ve acquired a paddle!
Thank you all, dear readers, for getting us this far. Engaging with our content, spreading the message and donating to our cause
is what enables us to continue. Keep up the good work!