As Americans crowd stores nationwide, most still prefer being greeted by signs that say ”Merry Christmas” rather than ”Happy Holidays.”(Most Prefer ”Merry Christmas’ to ”Happy Holidays’, November 28, 2010. Links in original).
According to the latest Rasmussen Reports survey, just one-out-of-four Adults (24%) like ”Happy Holidays” instead. Sixty-nine percent (69%) prefer that stores use signs that say ”Merry Christmas.” (To see survey question wording, click here.)
These figures are consistent with surveys during the holiday season for the past few years.
Rasmussen's subscription-only Platinum Service crosstabs reveal that this pro-Christmas preference is especially pronounced among two groups usually slobbered over by campaign consultants: 18-29 year olds (71%) and women (71%).
Interestingly, it's less emphatic among blacks (53%), although still strong.
But although this result is not close, and has been absolutely consistent over time, "Christmas" still does not appear in the public square three times as often as "Holidays". I'd be surprised if it appears a tenth as much.