Donald Sterling’s Model Minority
What the Clippers owner’s love of Koreans reveals about racism in America.
By Hua Hsu and Richard Jean So
Donald Sterling's affection for Koreans is the flip side of a deeply held, racist worldview: Alongside the "undesirable" minority groups, there is another that does everything right.
... But there’s another piece to Sterling’s warped worldview, one that illustrates the bizarre and incoherent ways in which racism works. As Sterling allegedly schemed to rid his properties of certain racial minorities, he sought to fill his development with Koreans, an ethnic group he valorized as hardworking and reliable.
Sterling did not take a passive approach to attracting Korean tenants. He changed the name of one of his buildings to “Korean World Towers,” adorned his buildings with Korean flags, and explicitly stated a preference for “Koreans” in his housing ads. A group of tenants, who saw this as a thinly disguised attempt to discriminate against black and Latino housing applicants, filed a discrimination case against Sterling in 2002. In 2003, a U.S. district judge issued an injunction barring him from using the word “Korean” in his building names and advertisements.
Why did Donald Sterling love Koreans? At a basic level, he was buying into the myth of the “model minority”: the perception that Asian-Americans, compared with other nonwhite minorities, are innately intelligent and well-behaved.
Sterling has made a billion dollars in the Los Angeles real estate business over the last 50 years. Perhaps he's learned more about racial reality in diverse modern American than have two junior English Lit professors?
To Sterling, this made them ideal tenants: “[Koreans] will live in whatever conditions [I give] them and still pay the rent without complaint,” he allegedly remarked. His respect for the Asian immigrant’s quiet diligence extended to his own business. According to ESPN’s Peter Keating, in 2003 Sterling’s real estate business “had 74 white employees, four Latinos, zero blacks, and 30 Asians.”
Lest you think Sterling’s prejudices begin and end with race, note that 26 of his 30 Asian employees were women, and that he wanted them to fulfill an Orientalist fantasy. One former employee claimed that Sterling would “tell me that I needed to learn the ‘Asian way’ from his younger girls because they knew how to please him.”
Legions of social scientists and historians have debunked the myth of the Asian-American’s “natural” orientation toward economic achievement. They point out that it is more a function of immigration trends in the 1960s, which favored East Asian professionals who often arrived with significant educational and wealth advantages. In the mythical retelling, the minority’s model behavior speaks to an inborn superiority, an almost genetic predisposition to success. This is the flip side of a deeply held, racist worldview: Alongside the “undesirable,” vermin-attracting minority groups, there is another group that does everything right.
Why did Donald Sterling idealize Koreans? Because, in his view, they did whatever Donald Sterling wanted them to do, and they did it without complaint.
Like pay their rent on time, not deal drugs out of his properties, attract other good tenants, raise the property values in the neighborhood, etc. Pure exploitation!
This will all sound very familiar to Asian-Americans, cast as the put-upon overachievers, whose head-down, by-the-bootstraps stoicism has resulted in remarkable educational and financial attainment. The “model minority” myth persists in part because it is cited as evidence that the system works. It makes for a great story—the plucky, determined Asian-American succeeding where others have failed. But the ultimate beneficiaries of this racial typecasting are the people who invoke the model as a bludgeon against others. Sterling’s admiration for his Korean tenants is actually a kind of scorn. After all, he still subjected Korean tenants to the same degrading treatment as everyone else
Huh? The man clearly had a policy of trying to attract more Korean tenants by making them feel comfortable, in part by trying to drive away the ethnic groups that attacked Korean shops during the Rodney King riots (see video). How is that degrading to Korean tenants?
—the only difference is that the Koreans seemed willing to take it.
I happen to know a certain amount about the Los Angeles Korean real estate business. The notion that Koreans in America are passive, lacking in all agency, putty in the hands of White Plantation Owners like Donald T. Sterling is pretty funny.
Love and hate, praise and condescension —they are all engines of exploitation.
For Asian-Americans who eagerly stand with other minorities in denouncing Sterling, this is all very awkward—even more so because Sterling’s history of housing discrimination is filled with small moments of Asian-American complicity. The housing case brought against Sterling in 2003 includes black, Latino, and white plaintiffs but no Korean-Americans. We have not been able to find prominent public complaints against Sterling by any Asian-American individuals or groups. There are also troubling stories of Sterling at one point replacing his security team with “Korean-born guards who were hostile to non-Koreans.”
Of course, focusing exclusively on one minority’s gain when pitted against another risks obscuring the bigger picture. These moments when Korean-Americans enter the Sterling narrative are a reminder of how, on the rare occasions when Asians are invited in to a public conversation about racism, it is to play the role of the middleman. This is how California’s debates around affirmative action, for example, have become framed, with Asian-Americans as the purported victims of policies that benefit their fellow minorities.
Of course, that is how the Asian Democratic caucus in the state legislature, such as Leland Yee, frames the debate in which they recently stopped the Latino Caucus's attempt to reimpose affirmative action at UC. State Senator Yee is another one of those submissive Asians exploited by The Man, except for the part about him getting arrested just after his triumph over the Latino Caucus by the FBI for gun-running shoulder-launched missiles.
We don’t have a good way to talk about any of this publicly. More often than not, observers frame America’s racial dramas according to a black-white binary, one that abides by familiar tropes of hateful bigotry and righteous condemnation.
This dynamic is central to American history, yet it feels inadequate in moments like these. While it’s not quite on par with degrading other minorities as lazy or filthy, Sterling’s praise for his hardworking Korean tenants and the “Asian way” reveals how racism can be a collection of contradictory impulses. Love and hate, praise and condescension—they are all engines of exploitation.
Above all, Sterling saw the world in terms of winners and losers (“I like people who are achievers,” he once noted), and he used this logic to categorize racial groups along a sliding scale of desirability. For Sterling, Koreans never merited the decency of being looked upon as individual human beings. Rather, they were a faceless bloc, a group of indistinguishable “achievers” that did nothing more than provide the contrast that enabled his contempt for blacks. This is the lesson of Donald Sterling’s racism: A hierarchy that flatters those at the top and demeans those at the bottom can only serve to distract us from noticing the one shuffling the rankings.
Hua Hsu teaches in the English department at Vassar College and is completing his first book, A Floating Chinaman.
Richard Jean So is an assistant professor of English at the University of Chicago.