From the New York Times news section:

Hollywood Loses $10 Billion a Year Due to Lack of Diversity, Study Finds

A McKinsey report that combined previous research and new interviews argues that concrete steps like company bonuses tied to improved representation can lead to change.

By Nicole Sperling
March 11, 2021

By ignoring the systemic racial inequities that plague the film and television business, Hollywood is leaving $10 billion annually on the table. That is one of the main findings in a new report from the management consulting firm McKinsey & Company, which for the first time turned its attention to the lack of Black representation in Hollywood.

My 2016 calculations show that since 1985 blacks get acting Oscar nominations in almost exact proportion to their share of the Anglosphere’s population. In contrast, Asians are under-represented in Hollywood and mestizo Latinos are virtually ignored (outside of Mexican film directors).

“In the same way that collective action is needed to advance racial equity in corporate American, real and lasting change in film and TV will require concerted action and the joint commitment of stakeholders across the industry ecosystem,” said the study’s authors, Jonathan Dunn, Sheldon Lyn, Nony Onyeador and Ammanuel Zegeye.

… To solve these issues, McKinsey offered several concrete measures, including urging studios, networks, streaming services, agencies and production companies to commit publicly to a specific target for Black and nonwhite representation across all levels and roles that reflect the American population: 13.4 percent Black or a total of 40 percent for all people of color. …

The consultants also suggested increasing transparency and accountability with regular reporting on the racial, gender and ethnic makeup of their organizations. As reinforcement, the study said, executive bonuses should be tied to diversity targets so companies can “ensure that leaders are held to account for progress on racial equality.”

Another idea: financially support a range of Black stories by committing 13.4 percent of annual budgets to projects starring Black actors with Black producers, writers and directors behind the camera.

Collective action? Mandatory quotas? What’s the need? I thought the message of the McKinsey report was: “Ten billion is to be grabbed out here and your only competition is racists. Don’t let this get around.”