Nike Moves To Stop Riots Over Shoes
Print Friendly and PDF

Remember the Nike Riots of Christmas 2011? Black people nationwide rioted over the release of the latest Michael Jordan “Air Jordan” release, with the always sly Matthew Drudge providing links to the carnage that unfolded in Atlanta, Charlotte, Houston, Richmond, Louisville, Los Angeles, Detroit and roughly 20 more American cities. We covered here (Just Do It! What the Nike Riots Tell US, January 9, 2012), noting that back in the early 1990s, Sports Illustrated had published a story bemoaning inner-city violence over Nike sneakers.

Over at SBPDL, I noted in March of this year that more Nike riots took place with the release of a new Nike basketball shoe to coincide with the NBA All-Star Game in Orlando (White People Engage in Apple Store Riots… Again, March 1, 2012).

It seems Nike is finally beginning to understand the massive lawsuit that could be on their hands if one of the Black participants in these Nike Riots was to succumb to the sneaker insanity and die – either by being trampled by the mob or being the victim of a shooting/stabbing over the last pair of shoes – leading to his family engaging in legal action against the company.

Well, the Wall Street Journal reports today that Nike has finally stepped up its game and decided to stem the rioting (Nike sets new rules to beef up store, customer safety: WSJ, August 20, 2012)

Nike Inc has come up with new rules for retailers, prompted by unruly crowds outside stores selling its shoes, the Wall Street Journal reported.

According to a company memo reviewed by the paper, the world's largest sportswear maker told sporting-goods stores that they will not be allowed to pre-sell or take reservations for new shoes.

The retailers, which include Foot Locker Inc and Dick's Sporting Goods Inc , will also have to give up midnight releases of shoes that had prompted customers to camp outside and stampede stores, the paper reported.

"Retailers should assess what measures are necessary to secure the store and ensure the safety of personnel and consumers," the Nike memo said, according to the Journal.

Nike representatives were not immediately available for comment outside regular business hours.

In answering the Nike internal memo, the solution is simple: retailers should understand that it was virtually an all-Black orgy of violence over a pair of overpriced shoes during the Christmas Air Jordan Riots, and make security measures to rectify this problem.

Already, other businesses are shuttering their stores at malls across the nation as the move to online retail is allowing for the complete removal of security costs that burden small businesses.

You can have nice things, or you can have diversity. Pity: I don’t think Apple has ever had to put out an internal memo notifying retailers of how to provide extra-security when a new release of the latest generation iPod, iPad, or iPhone is released to the public.

Why is that? Note: Compare Apple and Nike product launches below:

Print Friendly and PDF