If you read my article MAD MEN In Reverse—Limbaugh, Liberty, And Leo Burnett, I pointed out that ""Limbaugh doesn’t actually have a job he can be fired from" but was dependent on advertising, which is largely under the control of agencies that have gone PC.
However, Limbaugh does have 20 million listeners, and the people who own the companies that used to advertise on his show are starting to regret the PC Inquisition.
OUCH: Limbaugh Not So Hot To Get Faithless Advertisers Back: “The rift between Sleep Train Mattress Centers and Rush Limbaugh apparently became permanent today after Limbaugh reportedly turned aside the Sacramento retailer’s attempt at a truce. Limbaugh rebuffed Sleep Train’s request that the controversial radio host resume his duties as a paid spokesman for the company.”
Ultimately, he’s got the audience. And the audience isn’t happy with the advertisers who’ve left. So now it’s Limbaugh who’s protecting his brand, since if he went back to endorsing them it would look like his endorsement was only about the money, which would devalue it.[More]