Cheney is an interesting choice as a front man. According to a recent CBS News Poll, only 18% of Americans had a "favorable" view of the Vice President.
In a similar Gallup poll, only one personality ranked lower than Cheney: Paris Hilton.
Frankly, although I'm no fan, I would be much more likely to listen to Paris Hilton's opinions than Cheney's. I suspect she's more honest.