Latinos who participated in a recent study about organic food
labelling reportedly ranked "living wage
" the most important factor in the standards meriting the organic label. Other factors up for consideration were humane treatement of animals
(the standard that most appealed to women, European-Americans, younger people, and frequent organic purchasers), and local
origin (favored by parents and older people).
Since the consumer survey was targeted at 1,000 households on California`s
central coast, this particular Latino opinion is less than surprising.
Maybe the agricultural workers
should consider legal citizenship before they demand anything more from our government.[A glance at the current issue of the International Journal of Consumer Studies: "Post-organic" labeling
, Peter Monaghan, The Chronicle of Higher Education, September 14, 2006]