A friend at the Los Angeles Times told me that, apparently in an effort to save itself from extinction, management asked the staff to promote new subscriptions and newsstand sales at every opportunity.
So my friend approached her niece, a young professional woman and a recent graduate from a prestigious California university, and asked her to consider buying the Times.
She replied, "Sure, where can I get one?"
A college graduate who had never bought a dead-tree newspaper! Really and truly, this is the stuff that cannot be made up.