From my new column in Taki’s Magazine:
Generational Gobbledygook: Astrology for MBAs
February 08, 2023
As we are constantly lectured, race does not exist. Yet, almost nobody points out that the conventional wisdom that races are wholly arbitrary social constructs is actually far truer for the popular concept of “generations,” such as baby boomers, millennials, and Alphas.
For instance, it’s argued that races aren’t scientific because nobody can determine precisely where one ends and the next begins. Of course, before 1492 the Atlantic Ocean was a virtually impenetrable barrier to gene flow from Europe and Africa to the Americas, with the Pacific, Sahara, and Himalayas also standing out as blockades.
In contrast, the generations so beloved by marketing consultants (I call generational thinking “astrology for MBAs”) are far more arbitrary. Our definitions are anchored around a single historical fact: The number of births in the United States suddenly leaped upward in 1946 by almost 20 percent, kicking off the famous baby boom in which births remained high into the 1960s.
Read the whole thing there.