Miller Brewing Co. on Friday denied providing financial help for a planned march in Chicago supporting illegal immigrants, but a newspaper report of the firm's involvement in a controversial political issue could create marketing headaches for the Milwaukee brewer.
The Chicago Tribune reported that Miller had paid more than $30,000 for "a planning convention, materials and newspaper ads" connected to this weekend's "Immigrant Workers Justice Walk."
Not so, Miller spokesman Peter J. Marino said.
"The money supported a recent convention on immigration issues in Chicago, which provided attendees with information on how to become legally naturalized citizens of the U.S.," he said.
I think that folks like Marino have spent too much time in a corporate world where prevarication is all too common. Promoting mass immigration over the wishes of the American public doesn't seem to strike him as problematic. Well, the simple fact is that I really doubt Miller will ever win the brand loyalty of Mexicans-who can purchase several fine brands of Mexican beer that to many folks taste better than anything Miller makes. I think that Miller will in time truly regret ever having alienated a substantial block of their traditional customer base this way.