Getting Your Piece of the Paella
March 19, 2008, 12:43 PM
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I just received an e-mail from one Leslie Inzunza [Send her mail]with tips on how to market to the Hispanic (or Latino - Hispanic might be considered offensive, as the word comes from those dirty Anglos) community. It`s mostly standard marketing stuff, but amusing in its attempt push the "diversity" of Hispanics. You can`t assume all Hispanics are the same, Ms. Inzunza tells us, because they consist of all races and come from 22 different countries. If that`s so, why bother marketing to Hispanics at all?[Marketing to the Hispanic community: habla usted Espanol?]

Probably because, contra "diversity", they`re similar enough. From where I sit, Hispanics, regardless of national origin, are quick to file fraudulent, groundless or wildly exaggerated lawsuits. I just had to postpone a deposition because the plaintiff has gone back to El Salvador for a while... next week, it`ll be a plaintiff in Guatemala. Apparently, their injuries aren`t so bad that they can`t skip back to Central America for a few weeks here and there.

And, there`s money in it. Juries in many jurisdictions will fork over the cash to these folks, especially when there are fellow Hispanics on the jury.

All of which raises some questions: are lawyers really doing America a favor by marketing to Hispanics, thereby encouraging all the frivolous and costly litigation? Are Hispanics really doing us a favor by pursuing the claims?

The entitlement mentality fueling the lawsuit craze is bad enough when restricted to English-speaking American citizens. But tossing in the ethnic angle only makes it worse.