Environmentalism = Fashion
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From Slate:
What Ever Happened to the Amazon Rain Forest? Did we save it or what? By Brendan Borrell

We used to hear so much about the destruction of the Amazon rainforest, but lately not a word. So what happened–did we save it or not?

We didn't save it, but we haven't stopped trying. Environmentalists fret over the fate of the Amazon for good reason: It contains more than half of the planet's remaining tropical rainforest, one-fifth of our global freshwater, and as much as one-third of the world's biodiversity. Saving all this was once a rallying cry for green activists, and a few early triumphs made that goal seem likely. But attention soon shifted away from the rainforest to issues like climate change and organic agriculture, and now the Amazon is disappearing at about the same rate it was in the 1980s.

They should have, like, Retro-Environmentalism, where everybody watches old Captain Planet episodes.
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