Cheney is an interesting choice as a front man. According to a recent CBS News Poll, only 18% of Americans had a "favorable" view of the Vice President.
In a similar Gallup poll, only one personality ranked lower than Cheney: Paris Hilton.
Frankly, although I`m no fan, I would be much more likely to listen to Paris Hilton`s opinions than Cheney`s. I suspect she`s more honest.